June 23, 2005
Search Engine Optimisation
Google's Secrets
Some of Google's secrets are out -- and some of them are very interesting reading. For example, the relative high ranking of my Optimising Movable Type for Google post could be in some part thanks to my five year registration of www.adamboddington.com. Who would have thunk it? I didn't expect that, but I suppose it makes sense if the majority of search engine spammers take up one year registrations.
(Did I mention that my Optimising Movable Type for Google post is back in the rankings? Probably not, since I decided I wouldn't blog about that stuff anymore. I don't know what's changed, but it's up there.)
The full analysis is interesting reading, but in the end it mostly confirms what we already know about search engine optimisation. Organic growth of good content will lead to high quality links, which in turn will lead to a handy search engine ranking. The optimisation tips help, but good content is much more important.
The article points out a couple of pitfalls though. One is the length of the domain name registration as already mentioned. The other (well known one) is knowing who is sharing your hosting server. If you neighbour is engaged in dodgy search engine spam tactics, your shared IP address might be banned. Could be a case for getting your own IP block whether you're sharing a server or not.
Thanks to Craig for sending me this link.
Update: 23 June, 2005
There is some interesting discussion on the Google patent here. The actual patent application can be found here.
Posted by Adam Boddington at 02:48 PM | Comments (0)
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